House of RoRo is a design studio operating at the intersection of practical and poetic, creating modern children’s furniture for all ages.

 

When Anne-Sophie Rosseel, Belgian-born interior designer and founder of the namesake Rosseel Studio, became a mother in 2018 she soon realized the need for simple yet imaginative, well-designed children’s furniture. It seemed like all juvenile furniture is either overly cutesy or plain boring. And so, she started building furniture for and with her son Iggy, baptizing the project House of RoRo, named after her son’s favorite “doudou”, a shabby once white teddy bear, he called “Ro Ro”, imitating the sound teddy bears make.

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“We underestimate children if we think they’re only attracted by design if it is frivolous. I like to focus on the playful interaction with an object rather than the shape of it.”

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Icons of design, like the Eameses and Enzo Mari, pioneered this approach. They made room in their practice for the conundrum of how to create child-friendly designs that can be adjusted to kids’ growing bodies. The spaces in which both adults and children live can and should be human-oriented on every level. The scalable flatpack furniture by House of RoRo builds and expands on this design philosophy.

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Multifunctional and versatile, the designs of House of RoRo have a function that is gender neutral and not age-specific. “I was looking for ways to combine toy storage with functional furniture that would look good in our home, while reducing the clutter”, says Rosseel, Furniture that is kind to both the planet and mama’s eyes :)

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The creativity fostered by the colorful rhythm of shapes in this collection encourages children’s development. The tactile process of House of RoRo cultivates a kid’s sense of being part of the world. By participating in the furniture’s creation, children learn about agency and self-reliance.